Brückner & Brückner gestalten Marken im analogen und digitalen Raum. Sie vereinen jahrelange Erfahrung in Deutschlands führenden Markenagenturen. Dort haben sie unter anderem für Ärzte ohne Grenzen, Audi, BMW und Siemens, sowie zahlreiche kleinere Kunden aus dem kulturellen und sozialen Bereich gearbeitet.
Schnaps & Liebe Corporate Design
Kraut & Rüben Corporate Design
Unplastered brick walls, bare light bulbs and an old barn door: Kraut & Rüben combines farm with industrial charm. The focus of the food on offer: salad. For the basis of the salad mix, which can be enriched with farfalle pasta at will, four ingredients can be selected. Olives, chick peas, red lentils or strawberries? Kraut & Rüben focuses on variety and seasonal supply. This also applies for the soups, materialising, depending on the season, as light vegetable soups or hearty stews, as well as for the different variations of oven potatoes. Always on the menu: homemade vanilla or chocolate pudding and rice pudding. Design The design concept is based on a simple principle: cabbage (Kraut) grows upwards and turnips (Rüben) grow downwards. Using no green color, we tried to create a simple yet concise design without using the typical clichés. The up- and downwards principle was applied to the logo, stationery, photography and interior design. Colophon’s Apercu font was the perfect fit for Kraut & Rüben. For the logo it was slightly cut to emphasize the concept. As the client took us on board at a very early stage, we had the possibility to create a concept that really extends to all dimensions.